Mission is committed to preserving the enjoyment of skiing and snowboarding by combating climate change and threats to recreational access.


Skiing and snowboarding along with other snow-based sports provide quality outdoor recreational opportunities. Nationally there were 59.7 million skiing and snowboarding visits to U.S. resorts last year.i These winter sports allow 13.2 million skiers and snowboarders to enjoy the outdoors together, to experience the exhilaration of skiing and riding.ii Additionally, alpine and nordic skiing, snowboarding and snowshoeing allow people to enjoy the winter beauty of our natural environment and mountains and to participate in healthy outdoor activities that promote emotional and physical well-being.iii For people who ski and snowboard, these winter activities shape their identity.

In addition to the intrinsic value of skiing and snowboarding, these sports also generate over $8 billion in annual revenue for the tourism industry nationally.iv Additional revenues are generated in the insurance, real estate and leasing sector, as many tourists, vacationers and homeowners buy or rent homes or condos near the resorts.v These activities generate sales and employment opportunities for local communities, creating business in mountain towns and for those along transportation corridors throughout the country.


The effects of climate change and drought are stealing days from each ski season, while horrendous traffic is pilfering minutes from each ski day.

The threats to skiing and snowboarding continue to grow – The most severe challenge is climate change and drought, which is likely to result in decreased annual snowpack and faster melting of snow in the spring. The net result could be a substantially shortened ski season. In 2009-10 the us had a 14 percent decrease in overall snowfall among ski areas nationwide.

Grueling traffic due to inadequate transportation infrastructure cause skiers and snowboarders to spend needless hours on the highways, waste fuel and lead to increasing frustration with the winter mountain experience. By 2035, weekday travel time along Colorado’s I-70 corridor is projected to be double what it was in 2000 and weekend travel time is expected to be three times higher than in 2000.